Competitive, independent, and full of disposable income, the Baby Boomers (now ages 46-64) are one of the wealthiest and largest market segments in the USA (as well as the UK and Australia). They partied at Woodstock, watched the Watergate scandal on an old Zenith Console TV, protested the Vietnam draft, and saw social and economic changes that younger generations have never experienced. In 2009, the spent over 2 trillion dollars on “non essentials,” and they sit on 70% of the nation’s wealth (US Census Bureau) yet only 10% of marketing efforts are targeted to this demographic (US Bureau of Labor).
According to the Governor’s Office of Planning and Budget 2008 Baseline projections, Utah is home to over one million adults 40 and over.
Call Traci Wood at 801.201.5087
